A major issue with FinTech (and all new things in general) is the people's rejection/resistance of it.
A very simple example is about the use of the newly introduced "contactless payment": many vendors strongly refuse using the option, despite that is activated in their POS devices. Furthermore, vendors outside of Greater Cairo (the "aqaalim") are actually still very resistant to the use of card payment in the first place!
Overlooking to address the crucial need of awareness (and maybe even "education" to begin with!) would deem the efforts to support FinTech solutions to waste.
Thanks for this article, and looking forward for more.
Indeed, it is a collective/holistic ecosystem that needs to be created seamlessly and simultaneously and one of the building blocks that come as a priority is education, education, education.
Thanks for the great article!
Thank you
A major issue with FinTech (and all new things in general) is the people's rejection/resistance of it.
A very simple example is about the use of the newly introduced "contactless payment": many vendors strongly refuse using the option, despite that is activated in their POS devices. Furthermore, vendors outside of Greater Cairo (the "aqaalim") are actually still very resistant to the use of card payment in the first place!
Overlooking to address the crucial need of awareness (and maybe even "education" to begin with!) would deem the efforts to support FinTech solutions to waste.
Thanks for this article, and looking forward for more.
Indeed, it is a collective/holistic ecosystem that needs to be created seamlessly and simultaneously and one of the building blocks that come as a priority is education, education, education.